Daniel Schwenger worked as a broadcast journalist, YouTube influencer and digital marketing manager at an agency. During the Corona pandemic, he found it easy to talk about virtual team meetings, workshops and expert interviews with engagement, energy and togetherness. “I realized that live video streaming was going to be the next big thing in digital marketing,” Daniel says in retrospect. From then on, he tried a wide variety of live video formats and gave talks and workshops at companies and universities.
Livestreaming means streaming audio and video simultaneously in real time over the Internet. It is often referred to as “streaming” or “going LIVE.” The social networks especially Facebook Live, Instagram, LinkedIn and YouTube make it possible to go live via their apps or cloud-based streaming platforms. Live Broadcasting stands for the curation of content, that the sender curates in advance to give value to the audience. ( https://live-broadcasting.rocks/what-is-live-video-streaming/ )
This is why Live video is a must-have for digital Marketing and especially content marketing. In a time of losing real connections, it allows customers to have an authentic impression and gives them the opportunity to interact directly with you and your business.
Since 2020, Daniel has been working with his as a live video coach under the motto “Live Broadcasting Rocks.” He finds his clients in Silicon Valley companies as well as among coaches, solo entrepreneurs, and nonprofits. Live video is not only about delivering value to viewers with relevant information, but also about creating excitement with your passion and mission. “Only those who authentically stand up for their cause can build real trust in live video,” says Daniel, who holds a doctorate in organizational studies and has conducted research on nonprofit success factors.
As an influencer, Daniel regularly publishes articles on how live video works best and how you can come across at your best:
- On his own YouTube channel, he regularly shares practical tips, how-tos, and original ideas about next-level live video
- On his blog, he shares tips, technologies and trends for creating high-quality live video.
- In his audio podcast, he talks about the mindset it takes to be authentic and successful with live content.
In fact, the success of LIVE video depends only in part on technology and strategy. It’s our mindset that determines whether we reach our audience and our goals. Daniel Schwenger also offers mindset training based on the method of legendary success coach Bob Proctor.
Anyone can be able to go live with success and gain engagement and new customers. Are you ready to take digital marketing to the next level? Contact Daniel Schwenger for a free discovery call.