Do you need more information?
No problem! Ask me anything
Livestreaming is broadcasting of audio and video simultaneously in real-time over the Internet. It is often referred to simply as streaming. Non-live media such as video-on-demand, vlogs, and YouTube videos are technically streamed, but not live-streamed.
In principle, going live does not cost you anything. Social networks do not charge you an extra for going live. You only need your landline or mobile internet connection and a computer or smartphone. There are additional costs if you want to include additional technology, like cameras, lighting or microphone. Also, streaming platforms charge a monthly fee. However, these are not necessarily needed and most of the networks allow going live through their own apps.
I am Daniel Schwenger, a digital marketing specialist and YouTube Influencer in Geneva/Switzerland.
I worked as a broadcast journalist in Radio and TV. From what I learned myself, I know that everybody can present live in front of the camera with ease and confidence.
I help thought leaders and business owners to set up their home studio for high-quality Live Video Streaming and to get into the right mindset, look good on camera and gain trust, engagement, and clients.
It is important to have a goal why you want to go live. A live video lives from the moment. You should also be open to new ideas, thoughts and inspirations.
At least 10 to 20 minutes are considered good practice for going live. This ensures people have enough time to join.
At some point everybody is afraid to speak in front of, a crowd or a camera. Like everything it is hard until you make it a practice. There are some simple tricks that can help you to keep a relaxed mindset when going live on camera.
Live-Video streaming is an innovative form of Content Marketing. Everybody has been part of a call on Zoom, WebEx or Teams. Now, you can also reach out live on social networks including Facebook, LinkedIn or YouTube is one of them. “Going Live” brings you closer to your followers, supporters and clients than ever before in digital marketing. It is going to stay and only a matter of time before your competitors will use it.