{"id":2348,"date":"2022-05-11T00:35:51","date_gmt":"2022-05-10T22:35:51","guid":{"rendered":"https:\/\/live-broadcasting.rocks\/?p=2348"},"modified":"2022-06-28T00:36:54","modified_gmt":"2022-06-27T22:36:54","slug":"content-marketing-7-grunde-fur-live-streaming","status":"publish","type":"post","link":"https:\/\/live-broadcasting.rocks\/de\/content-marketing-7-grunde-fur-live-streaming\/","title":{"rendered":"Innovatives Content Marketing: 7 Gr\u00fcnde, warum du Live-Streaming nutzen solltest"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2348\" class=\"elementor elementor-2348\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5dbc75e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5dbc75e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7a8abf\" data-id=\"e7a8abf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8a08384 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a08384\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ccd1714\" data-id=\"ccd1714\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c03c8b7 elementor-widget elementor-widget-spacer\" data-id=\"c03c8b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c97bf0 elementor-widget elementor-widget-image\" data-id=\"2c97bf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/live-broadcasting.rocks\/wp-content\/uploads\/2022\/05\/Advantages-of-going-live_live-selling.jpg\" class=\"attachment-full size-full wp-image-2353\" alt=\"Frau, die mit Live-Video verkauft\" srcset=\"https:\/\/live-broadcasting.rocks\/wp-content\/uploads\/2022\/05\/Advantages-of-going-live_live-selling.jpg 1920w, https:\/\/live-broadcasting.rocks\/wp-content\/uploads\/2022\/05\/Advantages-of-going-live_live-selling-300x169.jpg 300w, https:\/\/live-broadcasting.rocks\/wp-content\/uploads\/2022\/05\/Advantages-of-going-live_live-selling-1024x576.jpg 1024w, https:\/\/live-broadcasting.rocks\/wp-content\/uploads\/2022\/05\/Advantages-of-going-live_live-selling-768x432.jpg 768w, https:\/\/live-broadcasting.rocks\/wp-content\/uploads\/2022\/05\/Advantages-of-going-live_live-selling-1536x864.jpg 1536w, https:\/\/live-broadcasting.rocks\/wp-content\/uploads\/2022\/05\/Advantages-of-going-live_live-selling-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Live Selling ist ein vielversprechender Trend f\u00fcr Video-Streaming<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91fd03f elementor-widget elementor-widget-heading\" data-id=\"91fd03f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7 Gr\u00fcnde, warum du Live-Streaming nutzen solltest<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4762191 elementor-widget elementor-widget-text-editor\" data-id=\"4762191\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Herausfordernde Zeiten wie diese bedeuten neue Chancen. Meiner Meinung nach ist Content Marketing durch Live-Videostreaming eine davon. Jeder hat schon einmal an einer Telefonkonferenz \u00fcber Zoom, WebEx oder Teams teilgenommen. Jetzt kannst du dich auch live in sozialen Netzwerken wie Facebook, LinkedIn oder YouTube beteiligen. \"Going Live\" bringt dich deinen Followern, Unterst\u00fctzern und Kunden n\u00e4her als je zuvor im digitalen Marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d69907 elementor-widget elementor-widget-text-editor\" data-id=\"5d69907\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Hier sind die 7 Gr\u00fcnde, warum ich glaube, dass Live-Video Broadcasting ein spannendes Format f\u00fcr alle Arten von Organisationen ist, von Einzelunternehmern bis hin zu Unternehmen und gemeinn\u00fctzigen Organisationen: <\/p><p>\u00a0<\/p><p>1) Erreiche ein neues Publikum! Denn Live-Video ist f\u00fcr jeden zug\u00e4nglich. Das bedeutet, dass du auf jedes Smartphone kommen kannst. Fast jeder hat ein Facebook-Konto oder kann sich bei YouTube Live einloggen. Das Smartphone ist wie das Taschenradio oder der Fernseher, den sich unsere Eltern in den f\u00fcnfziger Jahren kauften, um immer auf dem Laufenden zu sein. Der einzige Unterschied ist, dass die Live-\u00dcbertragung dich zu deinem Publikum und deinen Followern bringt. Es wird kein Sender ben\u00f6tigt.<\/p><p>\u00a0<\/p><p>2) Live-Video bedeutet wenig Wartung und niedrige Kosten. Sie brauchen also keine schicken Filmteams, die zu Ihnen kommen und Sie filmen. Die technische Bandbreite zum Hochladen Ihres Videos sollte kein Problem mehr darstellen. Und die Aufl\u00f6sung einer Webcam funktioniert auf Smartphone-Bildschirmen einfach gut. Haben Sie einfach eine Kamera, Licht und Ton, und Sie k\u00f6nnen loslegen, wann immer Sie m\u00f6chten.\u00a0 <\/p><p>\u00a0<\/p><p>3) Live-\u00dcbertragungen haben den Vorteil, dass sie in Echtzeit stattfinden. Wenn du \"live\" bist, kann das Publikum mitverfolgen, was in diesem Moment passiert. Dein Publikum kann dir Fragen stellen, die es hat. Warum nicht diese direkte Verbindung nutzen, um eine bedeutungsvollere Interaktion mit deinen Unterst\u00fctzern und Anh\u00e4ngern zu schaffen? <\/p><p>\u00a0<\/p><p>4) Live-Video hilft dir, Vertrauen zu erhalten und zu gewinnen. Interaktiv und authentisch zu sein, steht im Mittelpunkt der Definition von Live-\u00dcbertragungen: Es geht mit der Idee einher, in Echtzeit zu sein. Du kannst einen Eindruck davon vermitteln, was dir am Herzen liegt, Fragen beantworten, Zweifel ausr\u00e4umen und Themen ansprechen, die den Menschen am Herzen liegen. Aber es geht noch weiter: Wenn du dir jetzt meine Live-Sendung anschaust, siehst du, dass ich mein Bestes gebe, um die Menschen hier und jetzt zu erreichen. Und dann kannst du dir selbst ein Urteil bilden: Ergibt das f\u00fcr mich einen Sinn? Ist das authentisch? Vertraue ich der Botschaft endlich? Das ist auch der Grund, warum manche Menschen davor zur\u00fcckschrecken, live aufzutreten, weil sie Angst um ihren Ruf und ihr Aussehen haben. Das ist auch der Grund, warum die Personalentwicklungsbranche das \"Going Live\" f\u00fcr sich entdeckt hat. Wenn du mir nicht glaubst, dann such dir doch mal einen Mindset-Coach, der sich nicht per Live-Video meldet.\u00a0 <\/p><p>\u00a0<\/p><p>5) Live Video kann im Voraus produziert werden. Du kannst dich entscheiden, aufgezeichnete Inhalte zu integrieren, und daran ist auch nichts auszusetzen. Du kannst etwas Relevantes beitragen und es ist sch\u00f6n zu sehen, wenn etwas im Voraus vorbereitet wurde. F\u00fcge einfach Videos, Bilder und PDFs hinzu. Diese Vorbereitung und Strukturierung kann dir den Druck nehmen, \"live\" zu gehen, und kann dich bei deiner Pr\u00e4sentation leiten.<\/p><p>\u00a0<\/p><p>6) Erstelle originelle Inhalte, um sie zu regenerieren und wiederzuverwenden. Warum verwendest du das Material deines letzten Live-Videos nicht wieder? Wenn du es ernst genommen hast, hattest du die beste Energie, die du in diesem Moment geben konntest. Eine Live-\u00dcbertragung oder ein Podcast kann mit einem zus\u00e4tzlichen kurzen Schnitt einen attraktiven Beitrag in den sozialen Medien ergeben.<\/p><p>\u00a0<\/p><p>7) Und schlie\u00dflich ist Live-Video DAS Werkzeug, um \"echtes\" Engagement zu erzeugen. Wenn du regelm\u00e4\u00dfig live schaltest, werden immer mehr Menschen an deinen Live-Sitzungen teilnehmen und mit dir interagieren. Bei einem meiner ersten Livestreams, als ich noch in einer Digitalagentur arbeitete, war ich erstaunt \u00fcber die Fragen der Teilnehmer\/innen, die nach Ratschl\u00e4gen suchten, wie sie ihre digitale Reichweite verbessern k\u00f6nnen. Dein Fachwissen und deine Sichtweise k\u00f6nnen f\u00fcr dein Publikum sehr wertvoll sein. Die Interaktion mit deinen Followern ist sehr wertvoll und gibt dir Aufschluss dar\u00fcber, wie deine Botschaft verstanden wird und was deine Kunden denken und wollen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe748b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe748b6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e188b71\" data-id=\"e188b71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c7902f elementor-widget elementor-widget-spacer\" data-id=\"9c7902f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a14e436 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a14e436\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50dcf52\" data-id=\"50dcf52\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce4cd57 elementor-widget elementor-widget-text-editor\" data-id=\"ce4cd57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1>Video und Podcast<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a17fb78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a17fb78\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-196c41a\" data-id=\"196c41a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e5ed47 elementor-widget elementor-widget-heading\" data-id=\"7e5ed47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">YouTube-Video<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7411ea7 elementor-widget elementor-widget-video\" data-id=\"7411ea7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/odHBJZDc-zE&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/live-broadcasting.rocks\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/advantages_thumb.jpg&quot;,&quot;id&quot;:2389,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;Advantages of going live&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/live-broadcasting.rocks\/wp-content\/uploads\/2022\/05\/advantages_thumb.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Video abspielen \u00fcber Advantages of going live\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 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elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b531400 elementor-widget elementor-widget-heading\" data-id=\"b531400\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Audio-Podcast<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c4795b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c4795b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34a6203\" data-id=\"34a6203\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bde4be2 elementor-widget elementor-widget-html\" data-id=\"bde4be2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<iframe src=\"https:\/\/anchor.fm\/livebroadcasting\/embed\/episodes\/The-7-Advantages--of-Live-Video-Broadcasting-e17fikr\/a-a6hms7r\" height=\"162px\" width=\"400px\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-963644a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"963644a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f24a144\" data-id=\"f24a144\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4d3d81 elementor-widget elementor-widget-image\" data-id=\"a4d3d81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/live-broadcasting.rocks\/wp-content\/uploads\/2022\/05\/daniel_schwenger_broadcaster_LQ1080-1024x683.jpg\" class=\"attachment-large size-large wp-image-2149\" alt=\"Daniel Schwenger, Live-Video-Coach\" srcset=\"https:\/\/live-broadcasting.rocks\/wp-content\/uploads\/2022\/05\/daniel_schwenger_broadcaster_LQ1080-1024x683.jpg 1024w, https:\/\/live-broadcasting.rocks\/wp-content\/uploads\/2022\/05\/daniel_schwenger_broadcaster_LQ1080-300x200.jpg 300w, https:\/\/live-broadcasting.rocks\/wp-content\/uploads\/2022\/05\/daniel_schwenger_broadcaster_LQ1080-768x512.jpg 768w, https:\/\/live-broadcasting.rocks\/wp-content\/uploads\/2022\/05\/daniel_schwenger_broadcaster_LQ1080-18x12.jpg 18w, https:\/\/live-broadcasting.rocks\/wp-content\/uploads\/2022\/05\/daniel_schwenger_broadcaster_LQ1080.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d75c32e\" data-id=\"d75c32e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58bb78e elementor-widget elementor-widget-text-editor\" data-id=\"58bb78e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Mit LIVE-Videos kannst du neue Kunden erreichen und gewinnen.<\/p><p>Egal, ob es um das technische Setup oder die Einstellung geht: Ich helfe dir, mit Zuversicht und hoher Qualit\u00e4t live zu gehen.<\/p><p>Buche ein kostenloses Kennenlerngespr\u00e4ch oder kontaktiere mich w\u00e4hrend meiner Live-Streams. Ich freue mich darauf, dich kennenzulernen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c7f876 elementor-align-justify elementor-invisible elementor-widget elementor-widget-button\" data-id=\"0c7f876\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjM5MTMiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">kennlerngespraech<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Live Streaming hat das enorme Potenzial, mehr Menschen zu erreichen und mehr Kunden zu gewinnen. 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